TuneIn
CONTEXT
Amazon Music challenged students at Pratt Institute to design solutions to increase user retention for their mobile platform.
The Amazon Music x Pratt Institute Design Challenge is a yearly collaboration between Pratt Institute and Amazon Music, where the company challenges students to redesign the Amazon Music mobile application to solve the prompt they provide.
THE CHALLENGE
SOLUTION & IMPACT
A high fidelity prototype that presents a gamified and personalized user journey for Amazon Music.
A highly tailored and user-validated design that directly addresses the challenge prompt and built on feedback of our UX and Product Mentors at Amazon.
COMPETITOR ANALYSIS
Competing music platforms have limited personalization and no gamification aspects.
These platforms had similarities, but no truly unique aspects that set them apart. The team also studied non-streaming applications to understand gmaification and user retention.
Strengths
✅ Good Algorithms
✅ Some Social Features
✅ Rewards & Missions
Weaknesses
❌ Lack of Personalization
❌ Little Social Interaction
❌ Not Engaging Enough
USER RESEARCH
44% are not satisfied with their streaming service of choice.
45.7% would upgrade their subscription tier if incentives like discounts or promotions were offered.
41.7% would use their streaming service more if it had more personalization features.
20.8% would increase their daily usage if they had access to exclusive content from artists.
IDEATION
FEATURE OWNERSHIP & DESIGN
GAMIFYING AMAZON MUSIC
Designed a more personalized profile page
Badge rewards displayed on profile
Missions to promote gamification
POLISHING DESIGNS
Prototyping with Amazon's Design Guide
Included customization settings
Added menu options for navigation ease
OUR FINAL DESIGN