NYCDeco.

Timeline

January - May 2025

Timeline

January - May 2025

Timeline

January - May 2025

Team

Mia Greenberg

Federico Sarno

Shasteny Maclang

Team

Mia Greenberg

Federico Sarno

Shasteny Maclang

Team

Mia Greenberg

Federico Sarno

Shasteny Maclang

Contributions

Product Design

UX Research

Usability Testing

Prototyping

Contributions

Product Design

UX Research

Usability Testing

Prototyping

Contributions

Product Design

UX Research

Usability Testing

Prototyping

Tools

Figma

Tools

Figma

Tools

Figma

CONTEXT

Crowdsourcing customized, artistic, and handmade furniture pieces to support interior designers and furniture artists in New York City.

As part of a semester long project, our team of 3 designed a web page to provide a solution for this problem.

THE CHALLENGE

01

Understanding the needs of NYC furniture artists and interior designers.

01

Understanding the needs of NYC furniture artists and interior designers.

01

Understanding the needs of NYC furniture artists and interior designers.

02

Designing a platform that facilitates user interactions.

02

Designing a platform that facilitates user interactions.

02

Designing a platform that facilitates user interactions.

03

Ensuring furniture artists gain visibility and exposure.

03

Ensuring furniture artists gain visibility and exposure.

03

Ensuring furniture artists gain visibility and exposure.

04

Creating pathways for communication between buyers and sellers.

04

Creating pathways for communication between buyers and sellers.

04

Creating pathways for communication between buyers and sellers.

How might we create a simple and intuitive website for NYC interior designers and furniture artists to facilitate conversation and support discoverability?

How might we create a simple and intuitive website for NYC interior designers and furniture artists to facilitate conversation and support discoverability?

How might we create a simple and intuitive website for NYC interior designers and furniture artists to facilitate conversation and support discoverability?

SOLUTION & IMPACT

A High Fidelity Web Page Figma Prototype.

Our team designed a tailored web-based platform, that was tailored to our prompt and our user's needs.

COMPETITOR ANALYSIS

Analyzing gaps in the market and brainstorming local solutions.

The team looked at various popular furniture sourcing websites and found that none wholly addressed our user's needs.

Strengths

✅ Large Inventory

✅ Easy Shipping

✅ Streamlined Shopping

Weaknesses

❌ No Customized Furniture

❌ Not Local to NYC

❌ Lack of Community

USER RESEARCH

2 NYC furniture artists and 1 interior designer were interviewed by the team.

Furniture Artists

Difficulty in being discovered

Limited advertising

Lack of Community

Interior Designer

Communicating and Commissioning is difficult

Lack of consistency and transparency

Finding customized furniture is hard

IDEATION

The team extrapolated the most important features for NYCDeco through user research and competitive analysis.

Vetting process for applicants

Discovery Page

Reviews

Search options with filters

Portfolio-based personalized profiles

In-app messaging/contact forms

Tags and SEO Optimization

Design Considerations

FEATURE OWNERSHIP & DESIGN

I took ownership of the Landing Page and the Discover Page.

Landing Page

Global navigation

Showcasing popular categories.

Highlight new furniture artists.

Discover Page

Item cards with descriptions

Tags for at-a-glance information

Creator profile pictures and names for easy profile access

FUTURE SCOPE

Integrating more functionality and improving our design.

01

Map on the Profile page to promote in-person meet-ups.

01

Map on the Profile page to promote in-person meet-ups.

01

Map on the Profile page to promote in-person meet-ups.

02

Email notifications to alert users when they receive a new message.

02

Email notifications to alert users when they receive a new message.

02

Email notifications to alert users when they receive a new message.

03

Added information on product thumbnails.

03

Added information on product thumbnails.

03

Added information on product thumbnails.

04

Further iterate on visual accessibility.

04

Further iterate on visual accessibility.

04

Further iterate on visual accessibility.

TAKEAWAYS

Users and simplicity is all you need

User Interviews are instrumental for designing

Speaking with an interior designer allowed me to understand their needs and perspectives. It inspired my design, encouraging me to come up with creative and useful solutions, and it also made it so much easier to keep the user front and center when designing.

User Interviews are instrumental for designing

Sometimes simple is better

Creating a platform from scratch felt a little overwhelming at first, as we had so many ideas of features we wanted to implement. However, we quickly realized that we had to settle on a realistic and attainable scope to not overburden ourselves.

Sometimes simple is better

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